The company's efforts in education boil down to inspiring creativity, giving students a cool device with the iPad, an ecosystem of apps, and Apple Pencil. Given the education market dominance of Apple, Google, and Microsoft, it's worth examining strategy and assets from the big three tech players. ![]() Frost & Sullivan, however, noted the market is shifting, and the battleground is moving toward augmented reality and virtual reality content and tools, AI and robotics, and analytics.Īnd here's a look at the key players in the education market and their core strengths. ![]() Of that sum, Google, Microsoft, and Apple accounted for nearly 83 percent of the revenue pie. Frost & Sullivan said the educational market generated $17.7 billion in revenue for technology vendors. The big question is whether Apple is too late to close in on Google's lead in the education market that is pushing 60 percent market share. (See more on what was announced at Apple's event from here.) ![]() The education market is a little more interesting, as Apple has stepped up its software and app game to manage the student and teacher experience, and it launched a new $299 iPad for schools with Apple Pencil support. Video: Apple tries to school Google with new low-cost iPad for education
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